Seminar
Copywriter (the skill of writing texts)
Goal
- Learn the true meaning and power of words
- Understand one’s own skills, knowledge and potential possibilities
- Master the ways of effectively and correctly writing texts
- Improve the existing knowledge of language orthography (spelling) and style
- Obtain universal instruments for working with text
- Consolidate the obtained knowledge in training, independent and group work
Target audience – up to 12 participants in the group
- Managers. Marketing, advertising and PR department employees
- Sales representatives
- Office administrators, secretaries
- Any person whose job involves preparing and writing offers, letters and other outgoing documents
Methods
- Seminar in the form of discussions and practical training with active involvement of the participants
- Role playing, work in groups
- Analysis of practical examples (positive and negative)
- The participants retain the seminar materials
Time – 2 days
Content
- Meaning and reception of words
Creating effective advertising
The worldview of an individual
Negative, positive words - Writing press materials
Universal rules of writing texts
Determining the readability degree of a text
Preparing materials - Writing letters
Everyday correspondence
Content and lay-out of letters
Basics of grammar
Basics of style
An effective and non-effective message - Insight into the creation of advertising
Creation of an advertising message
Creating the advertising slogan
The most frequent errors in slogans - Direct mail and everyday correspondence, basic principles
50 most important conditions for creating direct mail postings
The most frequent errors in direct mail postings
The practical analysis of direct mail postings
Differences between everyday correspondence and direct mail
Address, introductory phrase, exposition, conclusion – standardization within the company
Trainer – Elīna Gaile-Sarkane