Training
Work with the media
Goal
- Improve skills by answering media questions, provocations
- Improve skills for withstanding media pressure
Target audience – up to 6 participants in the group
Time – 1 day
Content
- The most important elements of image structure that influence political behavior
- Conviction and beliefs (strategic and instrumental)
- External and internal communication
- Existing and desired resources
- Individual positioning
Video training
- Self presentation
- Goal-oriented, planned messages
- Informative communication with the media
Image positioning
Strengthening or weakening stereotypes
"Double moral" principles in communication
Attracting and holding attention
Video training with situation modeling
- Communication in a competitive environment
- Analysis of the competitor and choice of argumentation
- Image interaction
- Attack and defense
- Communication in cases of psychological pressure
- Tactics working with media representatives with a negative attitude
- Paradoxal communication
- Training material analysis. Feedback
- Resources and risks
- Choice of the individually most effective style of communication
Trainer – Vita Gulberga