Seminar
Basics of merchandising
The seminar may be organized according to the specifics of the field or the product. The seminar is mainly oriented towards the exposition of basic issues and the analysis of practical examples.
Goal
- Systematize the knowledge of merchandising and establishing places of commerce
- Improve the client service in the sales process
- Understand the role and goals of merchandising in the enterprise
- Master the methods of merchandise placement
Target audience – up to 12 participants in the group
- Shop and sales managers
- Merchandisers, sales persons, attendants, suppliers
- Any persons who are involved with product placement in places of commerce
Methods
- Seminar in the form of discussions and practical training with active involvement of the participants
- Work in groups
- Analysis of practical examples, situation and tasks
- The participants retain the seminar materials
Time – 1 day
Content
- Significance of merchandising in commerce
Merchandising tasks
Types of merchandising
The art of merchandise placement - Merchandising foundation stones
Placement
Pricing
Reserves - Shop planning
Floor plan
Shelf plan
Buyer movement plan
Planning seasons and "events"
Creating schedules - Types of product placement
- Means of attracting buyer interest
- Color and texture, their significance in product placement
Physical and psychological reception of colors
Color knowledge
Use of colors in product arrangement
The role of texture in product arrangement - Light
- Lines and composition in product arrangement
Types of lines (vertical, horizontal, diagonal etc.)
Compositions
Trainer – Elīna Gaile-Sarkane