Seminar
Praktiskais mārketings
Marketing and the issues connected with it are and always will be important to any organization. The spectrum of issues of marketing is very wide and complicated. However, in practice some questions may be considered the basis of marketing, and if a company has purposefully directed marketing in a specific direction, it may achieve the best results. The seminar is devoted to marketing issues that are connected with ensuring the competitiveness of the enterprise and creating competitive advantages.
The goal of the seminar is to identify the spectrum of possibilities and the arsenal of resources that is at the disposal of any marketing specialist, to learn how to practically use it for the development of the company.
Goal
- Systematize and improve knowledge of marketing and its significance in ensuring the activity of the enterprise
- Improve the marketing processes of the company
- Evaluate the situation and the results of marketing activities
Target audience – up to 12 participants in the group
Methods
- During the seminar, practical examples of Latvian, European and global companies are analyzed
- Solving and analysis of situational tasks and practical examples
- Individual and group work
- The participants retain the seminar materials
Time – 2 days
Content
- Marketing, its significance in ensuring the competitiveness of the company
The significance of marketing in the company
Marketing complex, its elements
Merchandise, its characteristics
Price, methods of price determination
The promotion of the product in the market
Classification of buyers and consumers, merchandise and products - Client segmenting, determining the target buyers. Client action
- Positioning of the company (product, service) in the market. Positioning methods. Analysis of practical examples
- Competition and competitiveness. Competitive advantages. The driving forces of the company’s development
- The significance of a team in ensuring the competitiveness of the company
Trainer – Elīna Gaile-Sarkane